Case Study #1 - www.cashteacher.tv
This individual mailed 10,000 postcards without the personal url's and received 85 opt-ins for a .85% response rates. After contacting us we designed a postcard that would get the recipients attention as well as drive them to the personalized landing page.
Example personalized url - http://www.ihavetoknow.net/clint.steiner.html
Notice the Personalized Audio, Video and Text that we used for each recipient. The client sent out 5000 postcards and received 87 opt-ins so cut his marketing expenses in half for the same number of responses - 1.7% Response Rate.
You can see example of the postcard that we designed for him below.
Case Study #2 - www.yourrealtyinsider.com
YRI used the Purlblitz software to increase their response rates by 264% and sales by 77%.
They sent out 40,000 emails to Realtors with "PURLS" and 40,000 emails to different realtors without "PURLS".
Opens--remained about the same
Click-throughs: +264% with PURL
Orders: +77.4% with PURL
Average sale: +28.25% with PURL
The interesting statistic was 28% increase in the Average sale. The order total for realtors that received the Personalized Landing page was 28% more then non PURL recipients.
The client used the personalized text, audio and avatar on their landing page and you can see an example at the below links.
We modeled the landing page around the design of their flyers so the realtor can see how the flyer will look when it is emailed to home buyers.