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Case Studies:

Case Study #1 - www.cashteacher.tv

This individual mailed 10,000 postcards without the personal url's and received 85 opt-ins for a .85% response rates. After contacting us we designed a postcard that would get the recipients attention as well as drive them to the personalized landing page.

Example personalized url - http://www.ihavetoknow.net/clint.steiner.html

Notice the Personalized Audio, Video and Text that we used for each recipient. The client sent out 5000 postcards and received 87 opt-ins so cut his marketing expenses in half for the same number of responses - 1.7% Response Rate.

You can see example of the postcard that we designed for him below.

Direct Mail Postcards Front
Direct Mail Postcards Back

Case Study #2 - www.yourrealtyinsider.com

YRI used the Purlblitz software to increase their response rates by 264% and sales by 77%.

They sent out 40,000 emails to Realtors with "PURLS" and 40,000 emails to different realtors without "PURLS".

Opens--remained about the same
Click-throughs: +264% with PURL
Orders: +77.4% with PURL
Average sale: +28.25% with PURL

The interesting statistic was 28% increase in the Average sale. The order total for realtors that received the Personalized Landing page was 28% more then non PURL recipients.

The client used the personalized text, audio and avatar on their landing page and you can see an example at the below links.

http://www.my-amt.com/clint.steiner.html

We modeled the landing page around the design of their flyers so the realtor can see how the flyer will look when it is emailed to home buyers.

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