Case Studies:
Case Study #1 - www.cashteacher.tv
This individual mailed 10,000 postcards without the personal url's and received 85 opt-ins for a .85% response rates. After contacting us we designed a postcard that would get the recipients attention as well as drive them to the personalized landing page.
Example personalized url - http://www.ihavetoknow.net/clint.steiner.html
Notice the Personalized Audio, Video and Text that we used for each recipient. The client sent out 5000 postcards and received 87 opt-ins so cut his marketing expenses in half for the same number of responses - 1.7% Response Rate.
You can see example of the postcard that we designed for him below.


Case Study #2 - www.yourrealtyinsider.com
YRI used the Purlblitz software to increase their response rates by 264% and sales by 77%.
They sent out 40,000 emails to Realtors with "PURLS" and 40,000 emails to different realtors without "PURLS".
Opens--remained about the same
Click-throughs: +264% with PURL
Orders: +77.4% with PURL
Average sale: +28.25% with PURL
The interesting statistic was 28% increase in the Average sale. The order total for realtors that received the Personalized Landing page was 28% more then non PURL recipients.
The client used the personalized text, audio and avatar on their landing page and you can see an example at the below links.
http://www.my-amt.com/clint.steiner.html
We modeled the landing page around the design of their flyers so the realtor can see how the flyer will look when it is emailed to home buyers. |