Personalized Text:

The foundation of personalized landing pages is Personalized Text and Personalized URL's (PURL).  The PurlBlitz software has over 20 variables can be used to personalize the text so it appears that you are speaking directly to the recipient.

If you are in the market for shoes which example below do you think has a better chance of converting?

"Dear Customer,

Imagine how good you will feel when you come home at the end of a hard day and slip your feet into these 100% moleskin slippers. You'll be amazed at how these slippers cradle your feet, support your arches, and fit like they were custom made.  These slippers are so comfortable and long-wearing that they come with our exclusive 5-year 100% Statisfaction Guarantee. Friend, order today and you could be the first one in your town to own this amazing slippers.  They're that new!"

OR

"Dear Clint ,
Imagine how good you will feel when you come home at the end of a hard day and slip your feet into these 100% moleskin slippers. You'll be amazed at how these slippers cradle your feet, support your arches, and fit like they were custom made for men's feet. Clint, these slippers are so comfortable and long-wearing that they come with our exclusive 5-year 100% Satisfaction Guarantee. Clint, order today and you could be the first one in Denver to own these amazing slippers. They're that new!"

Of course the second example is going to out pull the first. How could it fail? The customer sees his/her name instead of a cold and unfriendly "Dear Customer". Their name is also used to reinforce the Satisfaction Gurantee to lend it even more credibility. Then he sees the name of the town he lives in and the special mention of "men's feet". Of course, PurlBlitz would also displayed the image of the Man's shoe for Clint but it would have substituted "a woman's feet", and the image of the women's shoe if it had been Sally visiting the page. That's the kind of marketing savvy that makes the cash register ring!

If you are selling insurance you don't want to display a picture of a 55 year couple if the recipient is 25 year's old and vice versa.  Without the use of PurlBlitz you would have to create different landing pages for each age group if you want to increase your response rates.  All you have to do is upload the age of the recipient into PurlBlitz and it is smart enough to know which picture to display for each recipient.  

Don't worry about the red font. I just added that to highlight the differences. PurlBlitz faithfully reproduces your exact font and format.

AUTO FILL Forms

Do you want to dramatically increase your opt-in rates by filling in the name and email boxes for your visitors so all they have to do is hit "SUBMIT" to be included in your autoresponder?

AUTO FILL Opt-In                                                   Normal Opt-in

INSTANT NOTIFICATION

How surprised will your visitors be when you call them as soon as they visit their landing page? Yes Purlblitz includes a feature where you will get notified by email/pager when someone visits their PURL and you can instantly call them and say "Hey Larry I noticed you are on your landing page right now and wanted to see if I can answer any of your questions?"