PurlBlitz Reporting:

Do you know which day of the week produces the best response rates for your direct mail or email? If you receive the highest response rate on a Tuesday shouldn't you plan all of your mailings to arrive on a Tuesday? Savvy marketers track all crucial statistics to improve their conversion. With Purlblitz you will have a tool that will help you track click rates on direct mail or email marketing. Below you will see a screenshot of some of the reporting within the PurlBlitz Software. These reports can be exported into Excel if you want further analysis. As you can see you are able to see what time of the day people clicked on their PURL which is very important for future marketing.

These reports alone will help you pay for Purlblitz software because you can develop a strategy that will produce the highest response rates on all of your marketing. You can use the reports to segment your lists and place all visitors of their PURL on a Hot Lead List. If they visited their PURL they probably have an interest in your product so for the next mailing you can mail the Hot Lead List a different marketing piece to get them to take action.